Week 1
Review last month's experiments, prioritise the next backlog, write hypotheses with success metrics for each.
Capability · 04
Conversion optimisation that survives a board-room defence.
Audits first, hypotheses second, experiments third. Proper event tracking so the lift you see is the lift you keep, and the lift you can attribute.
How CRO works at Vapordex
Three-month minimum. Then we earn the next quarter.
We do not run "conversion audits" you stuff in a drawer. Our CRO retainer pairs an analyst, a designer and an engineer against your two or three highest-value funnels. Within month one we ship the first experiment. By month three you have a clear, attributed lift — or we have learned something useful enough to inform the next quarter.
Our analytics lead, Prashant Rao, has run CRO programmes across fintech, SaaS and luxury retail. He believes the most under-rated CRO technique is "fixing the analytics first so you can actually see what is happening".
Start a CRO retainerWhat a CRO month looks like with us.
Week 2
Design and build the next two experiments. Stakeholder review on Friday.
Week 3
Experiments live. We monitor for sample-ratio bugs, segment health and early outliers.
Week 4
Analysis, written read-out, roll-out decision for each. Lift gets recorded against the baseline.
The kit we usually run with.
VWO & Convert
Our preferred A/B testing tools. Either platform, depending on your existing setup.
GA4 + BigQuery
Event-level analytics piped to BigQuery so we can do real funnel and segment analysis, not the GA4 default.
Hotjar & FullStory
Qualitative layer for session replay and on-page surveys.
Mixpanel / Amplitude
For product-led businesses where the conversion event lives inside the app, not the marketing site.
Sample outcomes from recent retainers.
+47%activation lift on Bayan Wallet onboarding
+62%trial signups for Kompas OS
+38%AOV improvement at Maison Sembilan
+19%consultation requests for Klinik Sembunyi
Curious what your site is leaving on the table?
Send us your GA4 access (read-only). We will reply with a free, written opinion on where we would focus the first three experiments.